Partner with us

The Royal British Legion was voted the UK’s most trusted charity brand in 2015, with the Poppy Appeal standing out as the best known charity campaign. This means we are uniquely placed to create a mutually beneficial partnership that meets all the business needs of our corporate partners.

Why work with us?

By working with us you can:

  • Support a timely and emotive cause that impacts your local community
  • Make a difference to the Armed Forces community and their families
  • Differentiate your brand to increase sales and competitive advantage
  • Attract and retain customers and staff
  • Benefit from an experienced national account management team
  • Access our extensive communication network including Facebook, Twitter, our membership and supporters.

Cause related marketing

Linking a brand or a product to The Royal British Legion can help increase sales, build customer loyalty, retain or recruit customers, and differentiate your brand in a competitive marketplace.

Most customers agree that, price and quality being equal, they are more likely to buy a product or service associated with a cause they know and care about.

We have extensive experience in creating innovative CRM partnerships – see how Sainsbury'sMarks and Spencer and Coventry Building Society have benefitted.

Your Charity of the Year

Whether it's bike rides, bake sales, sponsored walks or space hopper races, we can provide you with tailored ideas, fundraising materials, advice and support to ensure your staff fundraising is fun, simple and sociable. We will help engage and motivate staff through fundraising and volunteering and enable them to develop their personal and professional skills.

See what we did for Warner Leisure Hotels.  

Sponsorship & corporate hospitality

Throughout the year, we run a wide range of prestigious events; from race days at Newmarket to our popular Christmas Celebration at the Guildhall and a black tie Poppy Ball. These events offer great opportunities for corporate hospitality, staff incentives and prizes, or for sponsorship with extensive branding opportunities. See our calendar of events for more opportunities.

Gifts in kind

Gifts in kind make an important difference to The Royal British Legion, helping to save the charity vital funds and time or by providing valuable expertise. We are always grateful for support, whether it is:

Contact us

To discuss any of these opportunities, please contact us now by emailing Corporate Partnerships or write to: 

Corporate Fundraising
The Royal British Legion
199 Borough High Street
London SE1 1AA